Privacy policy

Last Updated: October 2026

This Privacy Policy explains how Mataari ("Mataari," "we," "our," or "us") collects, uses, shares, and protects your personal information when you visit mataari.com, place an order, or contact us.

By using our website, you agree to the practices described in this policy. This policy should be read together with our Terms & Conditions, Shipping Policy, and Returns & Exchanges Policy.

1. Information We Collect

Information you give us directly:

  • Contact details: name, email address, phone number, and billing and shipping addresses.
  • Order details: products purchased, order history, and gift messages.
  • Account details: login email and password, if you create an account, and your saved wishlist.
  • Communications: messages you send to customer support, return or exchange requests, and photos you share with us.
  • Marketing preferences: your email or SMS subscription choices and any offer sign-ups.

Information collected automatically:

  • Device and usage data: IP address, browser type, device type, pages viewed, time spent on pages, and how you arrived at our site.
  • Approximate location: country or region, based on your IP address, used to show the correct currency and shipping options.
  • Cookies and similar technologies: see Section 3.

Payment information: Card and payment details are entered directly into our secure payment providers. Mataari does not store your full card number.

2. How We Use Your Information

We use your information to:

  • Process, ship, and deliver your orders, including sending order and tracking updates.
  • Handle returns, exchanges, refunds, and customer support requests.
  • Create and manage your account and wishlist.
  • Send marketing emails or texts about new arrivals and offers, only where you have opted in. You can unsubscribe at any time.
  • Improve our website, products, and shopping experience.
  • Show relevant ads on platforms such as Google, Facebook, and Instagram.
  • Detect and prevent fraud, unauthorized transactions, and misuse of our website.
  • Meet legal, tax, and accounting obligations.

We do not sell your personal information for money.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to run our website and understand how visitors use it.

Type

What it does

Examples

Essential

Keeps your cart, checkout, and login working

Shopify cookies

Analytics

Shows us which pages and products visitors use

Google Analytics, Google Tag Manager

Advertising

Measures ad performance and shows relevant ads

Meta (Facebook/Instagram) Pixel, Google Ads

Preferences

Remembers your currency, country, and wishlist

Shopify cookies

You can block or delete cookies in your browser settings. Blocking essential cookies may stop the cart or checkout from working. You can also opt out of personalized ads through Google Ad Settings and Meta Ad Preferences.

4. How We Share Your Information

We share personal information only with service providers who help us run our business, and only as much as they need:

  • E-commerce platform: Shopify hosts our store and processes orders.
  • Payment processors: Shopify Payments, PayPal, Apple Pay, Google Pay, and Shop Pay process payments.
  • Shipping carriers: carriers receive your name, address, and phone number to deliver your order.
  • Marketing and analytics providers: these include Google and Meta, plus our email or SMS service.
  • Professional advisers: our accountants, lawyers, and auditors, where needed.

We may also disclose information if required by law, to protect our rights or prevent fraud, or as part of a business sale or merger.

Sharing data with advertising partners such as Meta and Google for targeted ads may count as "selling" or "sharing" data under some US state privacy laws. You can opt out as described in Section 6.

5. Data Retention and Security

Retention: We keep order and transaction records for as long as needed for tax, accounting, and legal purposes. We keep account information until you ask us to delete it. We keep marketing data until you unsubscribe. When information is no longer needed, we delete or anonymize it.

Security: Our website uses SSL encryption, and payments go through PCI-DSS compliant providers. We limit access to personal information to people who need it. No online system is 100% secure, so please keep your account password private and let us know if you suspect unauthorized access.

6. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access: find out what personal information we hold about you.
  • Correct: fix inaccurate information.
  • Delete: ask us to delete your personal information, subject to legal record-keeping requirements.
  • Portability: receive a copy of your data in a usable format.
  • Opt out: stop targeted advertising, the "sale" or "sharing" of your data, and marketing messages.

US residents: Residents of California, New Jersey, Virginia, Colorado, Connecticut, Texas, and other states with privacy laws have these rights. We honor Global Privacy Control (GPC) browser signals as an opt-out request. We will not discriminate against you for using your rights.

EU, UK, and other international customers: You may also object to or restrict processing and withdraw consent at any time. You have the right to complain to your local data protection authority. We process your data to fulfill your order (contract), with your consent (marketing), and for our legitimate business interests (fraud prevention and site improvement).

Marketing opt-out: Click "unsubscribe" in any email, or reply STOP to any text message.

To make a request, email info@mataari.com with the subject line "Privacy Request." We may need to verify your identity before acting on it, and we will respond within the time required by applicable law.

7. Children's Privacy

Our website is not intended for children under 13 (or under 16 in the EU and UK). We do not knowingly collect their personal information. If you believe a child has given us personal information, contact us and we will delete it.

8. International Data Transfers

Mataari is based in the United States, and your information is processed and stored in the US. If you shop from outside the US, your data will be transferred to the US. We take reasonable steps, including relying on our service providers' safeguards, to protect it in line with this policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new "Last Updated" date. We will notify you by email or a notice on our website if we make significant changes.

10. Contact Us

For privacy questions or requests, contact:

Mataari Customer Support
Email: info@mataari.com